UGC Sheridan Portfolio

Sheridan Powell

UK UGC Creator

Sheridan

hello, I ‘m

I embarked on my content creation journey in February 2024 and quickly fell in love
with it! Creativity has always been a huge part of my life, I've been a singer for as
long as I can remember (I even had the honour of singing for the Queen!), and my
mind works in the weirdest yet most wonderful ways.

Beyond content creation, I’m an outdoor enthusiast who loves nothing more than
exploring nature with my partner, Jordan, and our Golden Retriever, Gerald. I’m also
a big foodie, especially when it comes to plant-based eats, I'm always on the hunt
for restaurants that offer something exciting for us non-meat eaters. My love for
good food extends to good wine too, after spending two years in New Zealand
working in the wine industry, I developed a deep appreciation for a great glass (with
New Zealand wine holding a special place in my heart, of course!).

When it comes to content, I’m an all-rounder and thrive on a creative challenge. If I
can make a garden leaf collector look sexy, I’d say I’m doing my job right!

Client testimonials

“Sheridan has been a delight to collaborate
with on this project. She understood the brief,
added personal touches like utilising our
founder’s recipe in the ad content, responded
quickly to queries and made fast amends as
required. I’d definitely work with Sheridan
again!”

Chelsea

Epitome

I’d definitely work with

Sheridan again!

“Sheridan has been great to work with! She delivers high-quality content that is not only well crafted but also highly engaging and informative. Sheridan has a great ability to understand our brands voice, tailoring her content to resonate with our target audience. She’s responsive and easy to collaborate with, making the whole process smooth and enjoyable. We couldn't be happier with her work and look forward to more projects together!”

Graeme

High Street TV

Sheridan has been great to work with!

User-Generated Content (UGC) is any brand-related content created by
real people, not the brand itself. This includes photos, videos, reviews,
and social media posts. UGC is a powerful tool that boosts authenticity,
builds trust, and saves brands time and money on content creation.

By sharing genuine experiences, users help create a community around
the brand and influence potential customers.

What is UGC?

93% of marketers agree that consumers trust content
created by real people rather than content created by
brands.

93%

53.73% of marketers agree influencer content converts
higher than brand content.

53.73%

60.97% of marketers feel they don’t have enough
resources for the amount of content they need.

60.97%

Sources: tintup.com (1)(2)

UGC is more authentic than
stock photography because
it is created by real people
rather than professional
photographers trying to
achieve a specific look.

More
Authentic

More
Authentic

UGC is more diverse than
stock photography, which
can often be overly-staged
and lack diversity in terms of
age, race, and gender.

More
Diverse

More
Diverse

UGC is often less expensive
than stock photography
when licensing high-quality
images. Authentic UGC will
resonate with your
audience!

Less
Expensive

Less
Expensive

People want to see real people sharing real experiences with your brand. UGC can be a valuable resource for marketers who are looking to create authentic, diverse, and cost effective content that feels relatable.

Why work with a ugc creator?